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Essential of Marketing fourth edition book
Brand New Signed by Geoff Lancaster The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading.
Management Research An Introduction book
This Second Edition of the best-selling Management Research has been completely rewritten to include new kinds of problems being encountered in management research, and to incorporate the substantial methodological developments that have taken place over the last 10 years.
The Strategy Focused Organization book
The creators of the revolutionary performance management tool called the Balanced Scorecard introduce a new approach that makes strategy a continuous process owned not just by top management, but by everyone. In The Strategy-Focused Organization, Robert Kaplan and David Norton share the results of ten years of learning and research into more than 200 companies that have implemented the Balanced Scorecard. Drawing from more than twenty in-depth case studies--including Mobil, CIGNA, and AT&T etc..